Job department
Sales & Marketing
Helping someone discover their future home takes more than a viewing.
Sales and marketing teams bring new developments to the attention of potential buyers, explain what makes each home distinctive and support people as they make important decisions. If you enjoy communication, creativity or building relationships, this career area offers several ways to contribute.
What does the Sales & Marketing team do?
Marketing teams research audiences, plan campaigns, prepare development launches and create materials that make people aware of available homes. Sales colleagues welcome enquiries, explain layouts and specifications, arrange viewings and guide buyers through reservations and the purchase journey. Managers oversee teams, customer experience and performance. They work closely with construction, technical and customer service colleagues so that information is accurate and promises to buyers are realistic. The work can involve a mix of sales offices, show homes, head-office planning and digital channels.
Is a career in Sales & Marketing right for you?
You may enjoy this area if you like listening to people, explaining information clearly and responding to questions with care. Sales roles often involve direct customer contact and weekend working; marketing roles may involve content, campaigns, research and digital tools. Organisation, teamwork and an interest in homes are valuable across both disciplines. You can build confidence and specialist knowledge through experience.
How can you get started in Sales & Marketing?
Entry routes vary. Some sales advisors begin in customer-facing retail, hospitality or property roles, while marketing colleagues may enter through junior roles, apprenticeships or graduate programmes. Employers may provide product knowledge, sales systems and customer-care training. Experience in communication, digital marketing or relationship management from another sector can also transfer.
Career progression in Sales & Marketing
A Sales Advisor may progress to Senior Sales Advisor and then Sales Manager, taking on coaching and wider commercial responsibilities. Experienced managers may move into senior sales and marketing leadership. Marketing specialists may develop in campaign management, digital marketing or brand roles. Progression depends on experience, performance and opportunities, rather than following one fixed route.
Explore your next step in Sales & Marketing
Discover more about individual job roles and find a house builder to explore employers and opportunities.
Frequently asked questions about sales & marketing careers
Marketing teams help potential buyers discover developments through campaigns, websites and promotional materials. Sales teams answer enquiries, arrange viewings, explain homes and guide customers through reservations. Both work with other departments to keep information accurate and create a positive buying experience.
There is no single qualification required for new-home sales positions. Employers may value customer service, communication and sales experience, and provide training in developments, products and buying processes. More specialist marketing or management roles may ask for relevant qualifications or experience.
Marketing focuses on understanding audiences, raising awareness and generating interest in homes. Sales works directly with prospective buyers, answering questions and helping them through the buying process. The teams collaborate closely, but their day-to-day responsibilities and measures of success are not identical.
Yes. Experience in retail, hospitality, customer service, property or other relationship-focused roles can provide useful transferable skills. You will still need to learn about the home-buying journey, specific developments and the employer’s processes. Entry requirements differ between vacancies.
