JOB

Marketing and PR Officer

Officers in charge of marketing and public relations (PR) are in charge of maintaining a company's reputation and image. Through a variety of communication channels, including as websites, social media, press coverage, and more, they have an impact on beliefs and behaviour both inside and externally.

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Job Department
Sales and Marketing
Earning Potential
£20,000 - £100,000
Training Time
up to 3 years

Michelle Petherbridge

What I really love about my job is the fact that you get to deal with so many different people from day to day

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Marketing and PR Officer

Introduction

Officers in charge of marketing and public relations (PR) are in charge of maintaining a company's reputation and image. Through a variety of communication channels, including as websites, social media, press coverage, and more, they have an impact on beliefs and behaviour both inside and externally.

Marketing and PR Officer

Typical Tasks

A marketing and PR officer may be responsible for the following tasks:

  • Preparing for and implementing PR campaigns and tactics
  • Keeping an eye on what people and the media are saying about your employer and the customers you work with
  • Writing and editing material for websites, blogs, newsletters, press releases, and social media
  • Utilising all media, including the national, local, and trade press, to create, maintain, and control how your employer is portrayed
  • Exhibiting for your business at events
  • Serving as a brand spokesman for the business
  • Teaching staff how to respond to press inquiries and interviews
  • Forming effective working connections with the media and communicating with them about prospective news stories
  • Writing and editing yearly reports, case studies, and internal magazines
  • Upkeep and management of a client's social media posts
  • Conceiving of and arranging for photo opportunities
  • Coordinating, planning, and supervising events
  • Keeping track of publicity and media coverage
  • Obtaining market research for a fee
  • Coordinating both paid and free marketing

Marketing and PR Officer

Earning Potential

*Pay rates
Earnings typically depend on location, employer, the stage of your training, your hours worked and the opportunity to work overtime. Please also note that the pay rate figures have come from a variety of reliable sources including:

  • National Home Builders
  • Home Builder's Sub-Contractors
  • CITB
  • The Home Builders Federation
  • Construction Recruitment Agencies

Marketing and PR Officer

Qualifications We Offer

There are no established entrance requirements to work as a marketing and PR officer, but you can get ready for your career by taking courses at a university or college, signing up for an apprenticeship, or getting on-the-job training.

To determine which path is best for you, investigate these options. Even though a few of these possibilities have educational prerequisites, many companies are more interested in applicants who are passionate, open to learning, and obedient.

To enter a working construction site, you might need a Construction Skills Certification Scheme card.

Marketing and PR Officer
Career Path
Marketing & PR Assistant
Marketing & PR Manager
Marketing & PR Manager
Sales & Marketing Director

Marketing and PR Officer

Career Progression

You could advance from being a marketing and PR officer to being a manager or director in those fields. You might apply your talents to work as a digital marketing executive or manager of company development.

As an alternative, you may establish your own business and operate as a contract marketing or PR consultant.

Marketing and PR Officer

Job Roles

The type of job role can differ depending on the employer and the activities involved. Some roles such as trade roles have the opportunity to be self-employed. Often employers offer a variety of employment status and flexibility. The jobs outlined in this website are common across the home building industry, but the job titles may differ from one organisation to another.

Marketing and PR Officer

Earn While You Learn

All our featured job roles offer different entry-points for school leavers, college leavers, and graduates to commence a career in the industry. There are opportunities to enrol on apprenticeships and other career progression routes.

For most jobs, depending on your qualifications and experience there are also openings for those looking to change career.

Key job roles

A few (of many) jobs which we are looking to recruit in the home building industry.

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Tilers cover walls or floors with tiles, in areas like kitchens and bathrooms.
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Bricklayers are responsible for setting out buildings by laying bricks, and pre-cut stone, concrete blocks and other types of building blocks in mo...
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Carpenter

Carpenters build and install the timber structural elements of a new home and the wooden interior fittings. They also install and remove temporary ...
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Dry liner

A dry liner creates the walls and rooms in a building using stud partitioning and plasterboard sheets. They also hide pipes and wires, create space...
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Engineer

Key repsonsibilities include in-depth knowledge of the technical engineering function within a housing development. Understanding the structural a...
Find out more

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Groundworkers and plant operators prepare a site prior to and during the building process. They ensure that the infrastructure to a building site i...
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Site Manager

Site managers run a new home building development. They are responsible for the houses being built safely, on time, on budget and to the highest qu...
Find out more

Plasterer

The plasterer makes walls and ceilings smooth and ready for decorating. They are skilled in applying different kinds of plaster to inside walls and...
Find out more

Plumber

Plumbers are predominantly responsible for the heating and water connections to a new house during its construction.
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Quantity Surveyor

A quantity surveyor works out exactly how much a house costs to construct and keeps a close eye on finances - from the first budget to the final bi...
Find out more

Roofer

Roofers ensure that a house is water tight and work at all heights and in all weather conditions. There are various roles within roofing, including...
Find out more

Sales Advisor

From customer-facing negotiations to the completion of administration work, sales advisors are responsible for the on-site property sales process. ...
Find out more

Tiler

Tilers cover walls or floors with tiles, in areas like kitchens and bathrooms.
Find out more

Bricklayer

Bricklayers are responsible for setting out buildings by laying bricks, and pre-cut stone, concrete blocks and other types of building blocks in mo...
Find out more

Carpenter

Carpenters build and install the timber structural elements of a new home and the wooden interior fittings. They also install and remove temporary ...
Find out more

Dry liner

A dry liner creates the walls and rooms in a building using stud partitioning and plasterboard sheets. They also hide pipes and wires, create space...
Find out more

Engineer

Key repsonsibilities include in-depth knowledge of the technical engineering function within a housing development. Understanding the structural a...
Find out more

Groundworker

Groundworkers and plant operators prepare a site prior to and during the building process. They ensure that the infrastructure to a building site i...
Find out more

Site Manager

Site managers run a new home building development. They are responsible for the houses being built safely, on time, on budget and to the highest qu...
Find out more

Plasterer

The plasterer makes walls and ceilings smooth and ready for decorating. They are skilled in applying different kinds of plaster to inside walls and...
Find out more

Plumber

Plumbers are predominantly responsible for the heating and water connections to a new house during its construction.
Find out more

Quantity Surveyor

A quantity surveyor works out exactly how much a house costs to construct and keeps a close eye on finances - from the first budget to the final bi...
Find out more

Roofer

Roofers ensure that a house is water tight and work at all heights and in all weather conditions. There are various roles within roofing, including...
Find out more

Sales Advisor

From customer-facing negotiations to the completion of administration work, sales advisors are responsible for the on-site property sales process. ...
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Tiler

Tilers cover walls or floors with tiles, in areas like kitchens and bathrooms.
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Job locations

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Job locations

Find opportunities in your region

To find opportunities available in your region, click a region to the left and then click one of the home builder logos below to be taken to their careers website.

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